SaaSActive

Kochava Attribution Engine

Kochava's attribution engine assigns credit to advertising sources for app installs and events by reconciling engagements like impressions and clicks.

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Field note

What it does

Kochava's attribution engine is comprehensive, authoritative, and actionable. It considers all possible factors and separates the winning click from influencers in real-time. It collects device information via momentary redirect or network server ping, tracks every engagement, and reconciles installs and events using lookback windows, match types, and match integrity.

Capabilities

Available capabilities

Marketing Attribution Modeled Attribution Engagement Tracking Deterministic Attribution Reconciliation

Duplicate Engagement Detection

Identifies duplicate engagements to provide insight into traffic nature.

Lookback Window Configuration

Configurable lookback windows for device and modeled matches for clicks and impressions.

Match Integrity

Deterministic matches have higher priority than modeled matches.

Match Type Priority

Clicks have higher priority than impressions in attribution waterfall.

Postback Configuration

Advertisers can configure postback settings for attribution reconciliation.

Tracker Override Settings

Refine lookback windows for reengagement campaigns via tracker overrides.